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TORONTO MUSIC COMPANY SCALES UP AND RELOCATES TO SMALL TOWN WITH BIG PLANS

- BASELINEMUSIC NOW OPERATING OUT OF WEST GREY COUNTY -


- PLANS TO OFFER EMPLOYMENT IN THE AREA AND TO GENERATE AN ELECTRIFYING MUSIC SCENE -

(FOR IMMEDIATE RELEASE: MONDAY, MAY 17, 2021) Toronto music management and marketing company, baselineMUSIC, is thrilled to announce the relocation of their business to West Grey County. With recent and projected growth, and the new relocation, comes big plans for the company to begin offering employment and internship opportunities in the area and to generate an electrifying music scene.


“Prior to the pandemic hitting we were moving along nicely with our plans to continue expanding in Toronto,” stated Sean Russell, CEO. “Once we began to see what the effects COVID-19 was doing to those around us, we decided to relocate the business. We want to be able to operate in an area where our future staff can have a great quality of life, while being able to make a positive impact on a small community.” That impact being employment, providing exciting internship opportunities for students, bringing live music to the area, partnerships with local businesses and so much more.


A progressive company representing incredible talent from all over the world, baselineMUSIC was launched by CEO Sean Russell as an Artist Management company in 2008. Off the heels of a successful eight years in business, Russell partnered with entertainment marketing professional Cortney Harkin in 2016 who developed and introduced a full-service marketing and publicity division under the company’s umbrella. Since, the team has scaled again to include label services for musicians.


“We’re really looking forward to having the business in West Grey County,” said Cortney Harkin, head of Marketing and Publicity. “Now more than ever, it’s important to us to be able to fully immerse ourselves into the community and introduce opportunities that may not have been available in the past.”


The team is proud to have worked on projects with world-renowned artists across multiple genres such as Slash (Guns N’ Roses), Steve Vai, Noah Reid (Musician, Schitt’s Creek), Hermitage Green, Connor Price, Idris Elba (Musician, The Suicide Squad, Luther), Courteney Cox (Friends), The Northern Pikes, Les Stroud (Musician, Survivor Man), Alex Cuba, The Trews, Sarah MacDougall and many more. Artists with the company have received numerous accolades including Grammy, JUNO, West Coast Music Awards, East Coast Music Awards, Canadian Folk Music Awards, PEI Music and Canadian Screen awards.


About Sean Russell and Cortney Harkin

With over 14 years’ experience each in the music and entertainment industry, Sean Russell and Cortney Harkin are both graduates of Fanshawe College in London, Ontario (Music Industry Arts and the advanced Business Administration Marketing programs). Sean, who grew up in Dundalk, began his career as Artist Management and Marketing Director at Bumstead Records. He then created the successful music publishing company Tangents North Music before starting baselineMUSIC. Cortney’s previous positions include leading marketing and publicity campaigns for major tours, festivals, arena and theatre shows working for industry giants Spectra Venue Management at Budweiser Gardens in London and Tribute Communities Centre in Oshawa and then Live Nation out of Toronto.



For more information or interview requests, please contact:

Cortney Harkin | Head of baselineMUSIC Marketing & Publicity

647-649-0916 | cortney@baselinemusic.ca |baselineMUSIC.ca


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