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HIP-HOP ARTIST CONNOR PRICE COLLABORATES WITH SPORTSNET ON NEW TRACK ‘21 RAPS

Updated: May 16, 2021

SINGLE + VIDEO TO BE FEATURED ON MAY 11 DURING THE SPORTSNET BROADCAST OF TORONTO RAPTORS VS. LOS ANGELES CLIPPERS GAME

(For release: Tuesday, May 11, 2021) Toronto’s own Connor Price is thrilled to release his newest collaboration, teaming up with Sportsnet to create an anthem for the Toronto Raptors titled ‘21 Raps.

“Growing up in a big sports family in Markham, Ontario it came very natural for me to support all Toronto teams,” said Price. “The Raptors, being the only Canadian team in the NBA, have always represented more than just my favourite city, they represent the whole country. So when Sportsnet approached me about doing a song for the Raptors I was beyond excited.”

Inspired by the current 2021 roster, ‘21 Raps makes references to star players such as Kyle Lowry, OG Anunoby, Chris Boucher, Pascal Siakam and even head coach Nick Nurse. The track, along with the official music video, will be featured in-game and televised during the Toronto Raptors vs. Los Angeles Clippers game on Tuesday, May 11.

“We didn’t exactly have to find Connor because frankly, he’s become impossible to miss,” said Sam Nasrawi, Sportsnet’s Senior Director of Original Sports Content. “His meteoric rise on TikTok is a testament to his lyrical abilities and star power, and as a homegrown Raptors fan, we’re excited to feature him on our Sportsnet broadcast.”

Connor Price, Toronto actor and hip-hop artist now living in Las Vegas, is well known for his successful career as an actor, which took off at the age of 10 when he played the son of Russell Crowe and Renee Zellweger in the academy award nominated film ‘Cinderella Man.’ In the midst of an 18-year career as an actor, Price began to pursue his passion for hip hop, releasing his debut project, the 4 of Clubs EP in August of 2018. Building momentum fast, Price has grown a significant following on TikTok with over 263,000 followers and 1.8 million likes in just a few weeks. His singles, including his explosive Courteney Cox release featuring Idris Elba, have received recognition with Billboard, Entertainment Weekly, E! Canada, Canadian Press, CBC, Exclaim!, Hot Press, Toronto Star and more, with airplay on commercial radio and playlisting on a number of editorial playlists across North America and overseas.


ISRC: CAJGH1900034

Artist: Connor Price

Producer: Naze & UNKWN

Mix/Master: Christian Sagum

For more information, radio files or interview requests, please contact:

Cortney Harkin | Head of baselineMUSIC Marketing & Publicity

647-649-0916 | cortney@baselinemusic.ca | baselineMUSIC.ca

baselineMUSIC is a progressive company representing incredible talent from all over the world. What started as Artist Management in 2008 has now scaled up to include a full-service marketing and publicity division and label services under its umbrella. The team is proud to have worked on projects with world-renowned artists such as Slash, Steve Vai, Noah Reid, Hermitage Green, Connor Price, Idris Elba, Courteney Cox, The Northern Pikes, Alex Cuba, The Trews, Sarah MacDougall and many more.


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